Looking for a way to spice up a golf promo and stand out from the traditional? Look no further than what Rickie Fowler is doing. We’ve reported on his influence in the game before, specifically his influence on style and even hydration.
It’s Fowler’s latest collection with the EDM artist DJ Kygo that’s really showing what you can do with a modern golf promo, with eye-catching colors and tie-ins with pop culture elements that in the past might have felt foreign to the buttoned-up golf world.
The collection is made by Puma and Kygo’s Palm Tree Crew brand, and is styled after streetwear apparel drops, with limited options and a cohesive look. It all features the neons and brights of tropical apparel and Miami vibes, with pink shorts, flamingo motifs on an all-over print shirt, and sneakers with that ’80s-inspired hyperaware color palette.
Puma and Rickie Fowler have partnered with iconic DJ Kygo and his lifestyle brand, Palm Tree Crew and it's perfect for a beachy golf vacation.https://t.co/3YfGyT891W
— GOLF.com (@GOLF_com) August 22, 2023
“This collection helps continue our mission to bring the worlds of golf and music together,” Kygo said in a release, according to Golf.com. “This drop is vibrant and energetic. It brings the feeling of good vibes to life.”
Rickie Fowler and Kygo teamed up for this tropical Puma collab #Apparel https://t.co/tDNmhHDtpw
— McBurdie Golf (@Mcburdie) August 22, 2023
Golf apparel has changed so much in the last two decades. Players like Tiger Woods first brought truly athletic apparel to the game and brought brands like Nike to the games’ forefront. Now, as golf continues to skew to a younger crowd, doing things like partnerships with EDM DJ’s feels like a natural fit. Shoes look more like sneakers than your dad’s saddle shoes. Hats have flatter brims. The shirts and shorts look like what you’d wear to the beach or to the bar.
A Rickie Fowler, Cobra Golf and KYGO collab. #PUMA #IgniteElevateLimitedEdition #PumaxPTCIgniteElevateLimitedEdition #KYGOGolfShoes #PumaLimitedEditionGolfShoes #RickieFowlerGolfShoes https://t.co/5Ko9ylImNN pic.twitter.com/hQgWZoSNm7
— Golf Shoes Info (@Golf_Shoes_Info) May 24, 2023
Also, items like joggers have been popular for a long time, as athleisure still rules the workplace and home wardrobes. On the golf course, the sporty-yet-comfortable jogger is part of the next generation of golf apparel.
It might’ve been unheard of for someone like an EDM artist to have a golf collaboration unless they were outspoken about their golf fandom. But now it just makes sense, as any brand can pull off a golf partnership if they can do it the right way.
